Rob Kleine's research (available
here) explores the symbolic
communicative properties of consumer goods. Questions such as these
motivate his research program:
- How do products -- especially those products
we use in our day to day lives -- shape our understanding of
Conversely, how do the others' perceived responses to our consumption objects
shape our understanding of who we are?
- What is the relative contribution of products
-- vis a vis other social structural factors such as media and
acquaintances -- contribute to our understanding
of who we are?
- How can products and possessions help or hinder
a person's efforts to cultivate or dispose a particular identity?
Kleine's research is published in The
Journal of Consumer Research, The
Journal of Consumer Psychology, The
Journal of the Academy of Marketing Sciences, Journal
of Personal Selling and Sales Management,
in Consumer Research. Read Kleine's
Kleine received the 1992 Robert Ferber
Award for his article (with Jerry Kernan), Contextual
Influences on the Meanings Ascribed to Ordinary Consumption Objects.
Ferber award recognizes the best interdisciplinary article on consumer behavior
based on a doctoral dissertation published in the Journal
of Consumer Research.