Click to visit the ONU homepage

Home > Research > Research Program

Research Program

Rob Kleine's research (available here) explores the symbolic communicative properties of consumer goods. Questions such as these motivate his research program:

  • How do products -- especially those products we use in our day to day lives -- shape our understanding of who we are? Conversely, how do the others' perceived responses to our consumption objects shape our understanding of who we are?
  • What is the relative contribution of products -- vis a vis other social structural factors such as media and social acquaintances -- contribute to our understanding of who we are?
  • How can products and possessions help or hinder a person's efforts to cultivate or dispose a particular identity?

Kleine's research is published in The Journal of Consumer Research, The Journal of Consumer Psychology, The Journal of the Academy of Marketing Sciences, Journal of Personal Selling and Sales Management, and Advances in Consumer Research. Read Kleine's publications.

Kleine received the 1992 Robert Ferber Award for his article (with Jerry Kernan), Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects. The Robert Ferber award recognizes the best interdisciplinary article on consumer behavior based on a doctoral dissertation published in the Journal of Consumer Research.

Manuscripts in Progress

“The Benefits of ‘The Grail Quest’ in Building an Assortment: Exploring the Differential Effects of Goal Orientations in a Collecting Context.” (with Stacey Baker and Jim Gentry). Manuscript under revision for the Journal of Consumer Research.

"Effects of Customer Participation and Locus Attributions on Satisfaction and Continued Patronage." (with Amy Rodie, Mary Jo Bitner, and Susan S. Kleine).

“Exploring how Role-Identity Development Stage Moderates Person- Possession Relations.” (with Susan Schultz Kleine, Robert E. Kleine, III, and Debra A. Laverie). Manuscript accepted for publication in Research in Consumer Behavior pending minor revisions.

Publications ...
© Robert E. Kleine, III. All Rights Reserved. |
Click email to Rob Kleine