Home > Current Reading
The Marketplace of Revolution: How Consumer Politics Shaped American Independence. By: T. H. Breen.
Complex Adaptive Systems: An Introduction to Computational Models of Social Life (Princeton Studies in Complexity) By: John H. Miller and Scott E. Page
Wikinomics: How Mass Collaboration Changes Everything. By: Don Tapscott, Anthony D. Williams.
I Am the Grand Canyon: The Story of the Havasupai People By: Stephen Hirst
Serpents in the Sand : Essays in the Nonlinear Nature of Politics and Human Destiny by Courtney Brown
Social Emergence: Societies As Complex Systems
by R. Keith Sawyer
Structural Stability and Morphogenesis an Outline of a General Theory of Models by Rene Thom
Capturing the Commons: Devising Institutions to Manage the Maine Lobster Industry by James M. Acheson
Consumer Culture and Modernity By: Don Slater
Identities, Boundaries, And Social Ties. by Charles Tilly
Identity Development: Adolescence Through Adulthood.
By: Jane Kroger
The Singularity Is Near : When Humans Transcend Biology By: Ray Kurzweil
Small Worlds: The Dynamics of Networks between Order and Randomness (Princeton Studies in Complexity) By: Duncan J. Watts
Innovation and Entrepreneurship
By: Peter F. Drucker
Seeds of Change : Six Plants that Transformed Mankind
by Henry Hobhouse
Big Hair: A Journey into the Transformation of Self
By: Grant McCracken

Predicting Presidential Elections and Other Things
By: Ray C. Fair
The Meme Machine
By: Susan Blackmore, Richard Dawkins
Boys Will Put You on a Pedestal (So They Can Look Up Your Skirt) : A Dad's Advice for Daughters | By: Philip Van Munching |
The Name of War : King Philip's War and the Origins of American Identity | By: Jill Lepore |
King Philip's War: The History and Legacy of America's Forgotten Conflict | By: Eric B. Schultz, Michael J. Tougias
The Primal Teen : What the New Discoveries about the Teenage Brain Tell Us about Our Kids
Interface Culture : How New Technology Transforms the Way We Create and Communicate
By: Steven Johnson
Modeling Our World: The Esri Guide to Geodatabase Design
By: Michael Zeiler


Branded: The Buying and Selling of Teenagers
By: Alissa Quart
Nation of Rebels: Why Counterculture Became Consumer Culture
by Joseph Heath and Andrew Potter
Becoming an Ex : The Process of Role Exit by Ebaugh, Helen Rose...
By: Helen Rose Fuchs Ebaugh
The True Believer : Thoughts on the Nature of Mass Movements (Perennial Classics)
By: Eric Hoffer
The Fractal Geometry of Nature
By Mandelbrot, Benoit
The Computational Beauty of Nature: Computer Explorations of Fractals, Chaos...
By: Gary William Flake
Understanding Lifestyle Sport; Consumption, Identity and Difference by B. WHEATON
The Structure and Dynamics of Networks: (Princeton Studies in Complexity) by Mark Newman



The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy. By: Charles Fishman. This was interesting to read immediately after finishing McKibben's Deep Economy (below). In an environment dominated by black and white opinions on Wal-Mart, Fishman attempts an even-balanced and insightful account of the retailer visited by 98% of the US Population each year. On balance, Fishman comes across as convinced that Wal-Mart walmart is broken and needs to be fixed. Fishman's reporting doesn't convince me.
Deep Economy: The Wealth of Communities and the Durable Future By: Bill McKibben. I've been a fan of Bill McKibben's work for many years. This book echos, and seems an extension of, many themes found in his Hope: Human and Wild. McKibben offers the farmers market as the metaphor/prototype for a future model. Oddly, while I'm sympathetic to the thrust of McKibben's theme, I don't find this book compelling. This stems, partly, from McKibben's reliance on extrapolating from newspaper article profiles of single cases in which I have limited faith.
The Origin and Evolution of New Businesses. By: Amar V. Bhide. There are myriad books on entrepreneurs and entrepreneurs. Most are grounded in anecdote or unique personal experience. Bhide's findings from studies of Inc. 100 companies provide a refreshing and essential grounding in the realities. A must read.
Creating Significant Learning Experiences: An Integrated Approach to Designing College Courses. By: L. Dee Fink. Essential reading. Excellent. If I were to recommend one book on course design, this is it.
One Hundred Semesters: My Adventures as Student, Professor, and University President, and What I Learned along the Way By: William M. Chace. An interesting autobiography. Reinforces the value of a meaningful general educaiton curriculum.
Teaching Management: A Field Guide for Professors, Consultants, and Corporate Trainers By: James G. S. Clawson, Mark E. Haskins. OK. Long on tactics (e.g., when writing on a white board, don't stand between the board and your students), short on strategy.
The Entrepreneurial Imperative: How America's Economic Miracle Will Reshape the World (and Change Your Life) By: Carl J. Schramm. An excellent read (despite the bombastic title). Traces the entrepreneurial roots of many higher education institutions. Offers a valuable critique of current b-school curriculum and a list of what should be changed. Worth the read.
Stone By Stone: The Magnificent History in New England's Stone Walls by Robert Thorson
The Wealth of Networks: How Social Production Transforms Markets and Freedom. By: Yochai Benkler. An economist makes the case for peer-production. An interesting read.
Convergence Culture: Where Old and New Media Collide: Where Old and New Media Collide. By: Henry Jenkins. Interesting. Some predict the emergence of a single device through which all media will flow. Jenkens, in contrast, argues that the future will hold a plurality of devices; that content will become available in any form desired.
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life). by John Maeda. An interesting meditation on simplicity.
Small Giants: Companies That Choose to Be Great Instead of Big. by Bo Burlingham. A collection of company profiles. You might find some fodder for class examples here. I got bored and didn't finish it.
Flock and Flow: Predicting and Manging Change in a Dynamic Markeplace By Grant McCracken. Disappointing.
Academic Strategy: The Management Revolution in American Higher Education By: George Keller
Transforming a College: The Story of a Little-Known College's Strategic Climb to National Distinction by George Keller. Excellent!
Hundred Dollar Holiday: The Case For A More Joyful Christmas by Bill McKibben. Excellent. A must read! Elegant, passionate, useful.
The Long Tail : The Radical New Shape of Culture and Commerce By: Chris Anderson
The Lobster Gangs of Maine By: James M. Acheson
The Lobster Coast: Rebels, Rusticators, and the Struggle for a Forgotten Frontier by Colin Woodard
Clearing Land: Legacies of the American Farm by Jane Brox | Excellent!
On the Wing: To the Edge of the Earth with the Peregrine Falcon by Alan Tennant
Six Degrees: The Science of a Connected Age By: Duncan J. Watts
Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms By: Will Richardson
The Entrepreneurial Mindset by Rita Gunther McGrath and Ian MacMillan. A nice effort. I can envision using this either as a text for an entrepreneurship class or as a key resource when creating an eship class.
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille | A Frenchman's take on US and world culture. My code for this book: LAME.
An Army of Davids : How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths By: Glenn Reynolds
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness By: Virginia Postrel. Essential and Excellent!
The Art of Possibility: Transforming Professional and Personal Life By: Rosamund Stone Zander, Benjamin Zander. Interesting.
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations By: James Surowiecki
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great by Jim Collins
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, By: Robert Scoble, Shel Israel
Communities Dominate Brands By: Tomi T. Ahonen, Alan Moore
Everyday Life in Early America | By: David F. Hawke |
Culture and Consumption II: Markets, Meaning, and Brand Management | by Grant McCracken |
Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education, by David L. Kirp
Problem-Based Learning in the Information Age: New Directions for Teaching and Learning #95 By: Dave S. Knowlton (Editor), David Sharp (Editor)
Surviving the Extremes: What Happens to the Body and Mind at the Limits of Human Endurance By: Kenneth Kamler
Reflections in Bullough's Pond: Economy and Ecosystem in New England (Revisiting New England) | by Diana Muir | an excellent economic and ecological history of New England.
Seeing What's Next: Using Theories of Innovation to Predict Industry Change | By: Clayton M. Christensen, et al. | Another nice volume by Christensen. More applied than his previous books. A worthy read.
McKeachie's Teaching Tips: Strategies, Research, and Theory for College and University Teachers | By: Wilbert J. McKeachie, Barbara K. Hofer | Probably useful to a rookie.
The World Is Flat: A Brief History of the Twenty-first Century | By: Thomas L. Friedman | The first half offers a nice synopysis of contemporary economic reality. More comments here.
The Company of Strangers : A Natural History of Economic Life | By: Paul Seabright | A decent read.
Meaningful Marketing: 100 Data-proven Truths And 402 Practical Ideas For Selling More With Less Effort | By: Doug Hall, Jeffrey Stamp. | OK, if you happen to be marketing average consumer goods to average consumers.
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything | By: Steven D. Levitt, Stephen J. Dubner | An OK (not great) read, despite the hyperbolous title.
On Bullshit | By: Harry G. Frankfurt. BS to the Max. | Um, yep.
On Intelligence | By: Jeff Hawkins, Sandra Blakeslee. | Interesting but needs more development.
The Presence of Self | By: Robert S. Perinbanayagam | Excellent!
How Brands Become Icons : The Principles of Cultural Branding
By: Douglas B. Holt
The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
By: Peter Montoya, Tim Vandehey
The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World
by Tracy Kidder. OK. I enjoyed House much more.
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld | By: James B. Twitchell | Good stuff. I expecially enjoyed Twitchell's treatment of higher ed.
Blog : Understanding the Information Reformation That's Changing Your World | by Hugh Hewitt | Pretty much what the title would lead you to expect.
We the Media | By: Dan Gillmor | Why blogs will replace the main stream media.
What the Best College Teachers Do | By: Ken Bain | A great read. Excellent. Raises issues some of my colleagues find controversial ... but I don't.
The Misbehavior of Markets | By Benoit Mandelbrot; Richard L. Hudson | Mendelbrot applies fractal geometry to financial markets.
The Geese of Bever Bog | By: Bernd Heinrich | Another great read by Heinrich.
Clued In : How to Create Customer Experiences so They Will Come Back Again and Again | By: Lewis Carbone | Useful if you are designing an experience.
The Paradox of Choice: Why More Is Less | By: Barry Schwartz | Excellent.
Ready for Anything: 52 Productivity Principles for Work and Life | By: David Allen | An inspiring collection of essays from the Get It Done Guru.
Critical Mass : How One Thing Leads to Another | By: Philip Ball | An OK summary of complexity theory.
The Things They Carried | By: TIM O'BRIEN
The Culting of Brands: When Customers Become True Believers | By: Douglas Atkin
The Americans: The Colonial Experience | By: Daniel J. Boorstin | An excellent account of Colonial America.
Life of Pi | By: Yann Martel
Digital Fortress | By: Dan Brown
Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small | By: Barry J. Nalebuff, Ian Ayres







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